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AM Phone

Accessibility Statement

Last updated: November 4, 2026

This English version is a translation provided for convenience only. The Hebrew version is the legally binding one. Read the Hebrew version.

AM Phone attaches importance to providing equal, respectful and accessible service to the entire public, including persons with disabilities. We have invested resources so that everyone can browse the website, shop on it and contact us easily and independently.

Accessibility standard

The website has been made accessible in accordance with the Equal Rights for Persons with Disabilities (Service Accessibility Adjustments) Regulations, 5773-2013 (תקנות שוויון זכויות לאנשים עם מוגבלות (התאמות נגישות לשירות), התשע"ג-2013), and Israeli Standard 5568, which is based on the WCAG 2.1 guidelines at Level AA. The most recent review of the website was carried out on November 4, 2026: an automated review (axe, Lighthouse and WAVE) of all page types on phone and computer, and a manual review using keyboard navigation. A previous review, in October 2026, also included testing with a screen reader.

What has been made accessible on the website

  • A "Skip to content" link at the beginning of every page.
  • Full keyboard navigation, with a prominent indication of the element in focus.
  • The submenus in the top menu also open from the keyboard: the down arrow opens the menu and moves into it, and Esc closes it and returns.
  • Pop-up windows (the shopping cart, the menu, the search) close with the Esc key; focus stays inside them and is returned to the place from which they were opened.
  • Labels for all form fields, marking of required fields, and error messages that are read out to the screen reader.
  • Alternative text for product images, and a description for buttons that display an icon only.
  • Enhanced color contrast in texts and buttons.
  • Text grows with the browser's font size setting, and the website supports zooming the display up to 200% without loss of content.
  • The option to stop the automatic scrolling of the banner on the home page, and support for the device's "reduce motion" setting.
  • The filtering and sorting state on category pages is read out to the screen reader.
  • A correct heading structure, and the page language is declared (on the Hebrew site: Hebrew, right to left).
  • An accessibility adjustments menu (the round button in the bottom left corner, or "Accessibility settings" at the bottom of every page): larger text, high contrast, inverted contrast, grayscale, readable font, text spacing, highlighting of links and headings, stopping animations, a large mouse cursor and a prominent indicator for keyboard navigation. The settings are saved on the device.
  • The website is adapted to phones, tablets and computers, and is intended for the current versions of common browsers.

What is still being addressed

We continue to improve the website. These are the parts that we know are not yet fully accessible:

  • Some of the documents, specifications and images that come from suppliers include text in English only.
  • The secure payment page is operated by an external payment processing company, and its accessibility is that company's responsibility.

If something on the website is not accessible to you, you can complete any order and receive any information by telephone as well, and a representative will assist you all the way through.

Accessibility of the stores

All of our stores have an accessible, step-free entrance. The staff in the stores will be happy to help with any question, with a product demonstration or with any adjustment you may need. Details of each store, address and opening hours:

Accessibility coordinator and accessibility inquiries

If you have encountered an accessibility problem on the website or in a store, or you have a suggestion for improvement, we will be glad to hear from you and fix it:

So that we can handle your inquiry quickly, please state the page address, a short description of the problem and the type of device and browser. We will get back to you within 5 business days at most.