Skip to content

5% off accessories for new members

AM Phone

Privacy Policy

Last updated: November 2026

This English version is a translation provided for convenience only. The Hebrew version is the legally binding one. Read the Hebrew version.

In brief

  • What we collect: the details you provide (name, telephone, email, delivery address), and technical information collected while you browse (such as IP address and browser type).
  • Why: to handle your order, ship it, provide service, keep the website secure and meet our legal obligations. Advertising and mailings only if you have consented.
  • With whom: only with providers without whom the service cannot be provided: payment processing, shipping, messaging, hosting and measurement. We do not sell personal information.
  • Credit card: the card number is not stored by us. We receive from the payment processing company only a payment confirmation and the last 4 digits.
  • Your rights: to access the information, correct it, delete your account and unsubscribe from mailings, at any time.

1. Who we are and what this policy covers

The website www.amphone.co.il is operated by MGN Am Phone, Company No. 310315544, 11 Rafiah Yam St., Netivot ("AM Phone", "we"). This policy applies to information collected on the website, in the personal account, in forms, and in inquiries to us by email, telephone and WhatsApp. It was written in accordance with the Privacy Protection Law, 5741-1981 (חוק הגנת הפרטיות, התשמ"א-1981), and the Privacy Protection (Data Security) Regulations, 5777-2017 (תקנות הגנת הפרטיות (אבטחת מידע), התשע"ז-2017).

We are the "database owners": we decide what information is collected and why. Providers that process information on our behalf (for example, a shipping company) do so according to our instructions and only for the purpose of the service they provide.

2. What information we collect

Information you provide to us

  • When ordering: name, telephone, email, delivery address or pickup point, store for store pickup, and order notes.
  • In your account and in the club: name, verified telephone number, email, address, your consent (or refusal) to receive mailings, and your club credit balance.
  • In forms: the content of the inquiry and the contact details you provided in the contact form, in a repair request (details of the device and the fault), in a transaction cancellation request, in a back-in-stock alert and when signing up for the mailing list.

Information collected automatically

  • IP address, browser and device type, the pages you visited, the time of the visit, and the website or ad from which you arrived.
  • Cookie and pixel identifiers, if you have accepted them (see section 4).

Payment

Payment is made on a secure page of the payment processing company Grow (Meshulam), and the card details are typed there and stored only by it. We receive a payment confirmation, a reference number and the last 4 digits of the card, and nothing more.

Correspondence

We keep our correspondence with you by email, WhatsApp and forms, so that we can continue handling your inquiry and refer back to it later.

3. Why we use the information

  • Fulfilling the order: receiving payment, preparing the shipment, updates on the order status, issuing an invoice, and warranty and repairs.
  • The account: login with a telephone number and a one-time SMS code, order history, and earning and redeeming club credit.
  • Service: answering inquiries by telephone, email and WhatsApp.
  • Security and fraud prevention: detecting unusual use of the website and limiting repeated attempts.
  • Improving the website: understanding which pages work and which do not, using aggregated statistical information.
  • Marketing: mailings by email, SMS and WhatsApp, and coupons, only to those who have consented. Personalized ads on social networks and on Google, only to those who have accepted marketing cookies.
  • Legal obligations: bookkeeping, invoices, and responding to a demand from a competent authority.

When you place an order, an account is opened for you on the website from the details you provided in the order, so that you can track the order and earn credit. Opening the account does not constitute consent to marketing mailings. You can delete the account at any time from the profile page in your personal area or by contacting us.

4. Cookies and pixels

Cookies are small files that the website stores in the browser. On your first visit, a notice will appear in which you can accept or reject non-essential cookies. You can change your choice at any time using the "Cookie settings" link at the bottom of every page.

  • Essential cookies: the shopping cart, logging in to the account, saving your cookie choice, and accessibility preferences. Without them the website does not work, so they are always active.
  • Statistics cookies: Google Analytics, to measure use of the website. Active only after consent.
  • Advertising cookies and pixels: Google Ads, Meta (Facebook and Instagram) and TikTok, to measure the effectiveness of ads and to display relevant ads. Active only after consent.

When you accept cookies and make a purchase, we transfer to Google the email and telephone number provided in the order in hashed form (hashing). This is a one-way code from which the details cannot be recovered, and it is used to attribute the purchase to the ad that led to it. If you have not accepted cookies, your details are not transferred. You can read about Google's use of the information at policies.google.com/technologies/partner-sites.

In addition, Cloudflare measures the website's loading speed without cookies and without identifying the visitor.

We also count visits to the website ourselves, without cookies: which pages were viewed, which website you came from, the device type and the estimated city. The visit identifier is stored only in the browser tab and is deleted when you close it. The IP address is not stored. If you are logged in to your account on the website, the visit is linked to that account, and the team can see which page you are on in order to help you. Without being logged in, the data does not make it possible to identify you. The data is kept for up to 13 months.

5. Who we share information with

We do not sell, rent or trade personal information. We transfer to providers only the information they need in order to provide their service:

  • Hosting and infrastructure: Cloudflare (running and protecting the website) and Supabase (the database, on Amazon Web Services servers in Frankfurt, Germany).
  • Payment processing: Grow (Meshulam).
  • Shipping: HFD (E-POST), for home delivery and delivery to pickup points. They receive name, telephone and address.
  • Messaging: 019 (login codes and SMS messages), Resend (order emails), and Meta's WhatsApp (customer service on WhatsApp).
  • Address completion: Google Maps. The address you type in the address field is sent to Google in order to suggest matching addresses.
  • Automated replies on the website and on WhatsApp: the messages you write to the assistant on the website or send us on WhatsApp are processed by Anthropic, the provider of the artificial intelligence model that replies on our behalf (see section 7).
  • Measurement and advertising: Google, Meta and TikTok, only according to your cookie choice (section 4).
  • Backup: a backup copy of the database is saved every night in the Company's Google Drive account.

We will also disclose information if we are required to do so by law, by court order or by demand of a competent authority, and also if necessary to protect our rights or the safety of customers. If the Company or its business is sold or merged with another entity, the information will pass to the new entity, which will be bound by this policy.

6. Transfer of information outside Israel

Our database is located in Germany, in the European Union. Some of the providers above (such as Google, Meta, Cloudflare, Resend and Anthropic) also process information in the United States and in other countries. We work only with providers that undertake by agreement to protect the information and to use it only for the purpose of the service they provide to us.

7. Artificial intelligence and automated replies

The assistant on the website is an artificial-intelligence-based assistant, and messages sent to us on WhatsApp may receive a first reply from it. The assistant answers questions about products, prices, shipping and stores, based on the information on the website. The store staff see the conversations and can continue them, and you can ask to speak with a representative at any stage. We do not make decisions that affect you, such as approving or rejecting an order, by automated means alone.

8. Information security

  • All communication with the website is encrypted (HTTPS).
  • Access to information is restricted to employees who need it for their work, each according to their role, and the database is protected by authorization rules that prevent one customer from seeing another customer's information.
  • The credit card number does not reach us and is not stored by us.
  • We limit repeated attempts in forms and when logging in to the account, in order to block break-in attempts.

No system is one hundred percent secure. If a serious security incident occurs, we will act and report it as the law requires.

9. How long we keep information

  • The account: for as long as it is active. After the account is deleted, only what the law requires to be kept is retained.
  • Orders and invoices: 7 years, as required by tax law.
  • Consent to mailings: until you ask to withdraw it.
  • Inquiries and service conversations: for as long as they are necessary for handling, warranty and follow-up of the inquiry.

10. Your rights

  • Access: to receive the information we hold about you.
  • Correction: to correct incorrect or incomplete information. You can correct most details yourself in your personal area.
  • Deletion: to delete the account from the profile page or by contacting us. Information that the law requires to be kept, such as invoices, will be retained until the end of the period.
  • Unsubscribing from mailings: at any time, by contacting us. Unsubscribing does not affect service messages, such as order confirmation and shipping updates.
  • Withdrawing cookie consent: using the "Cookie settings" link at the bottom of the page.

To exercise a right, write to us at store@amphone.co.il. We may ask for details that allow us to verify that the request came from you. If our response does not satisfy you, you can contact the Privacy Protection Authority.

11. Minors

Purchasing on the website is permitted from the age of 18. We do not knowingly collect information about minors. If you become aware that a minor has provided us with details, contact us and we will delete them.

12. Changes to the policy

We may update this policy from time to time, for example when a provider is added or a service changes. The date of the last update appears at the top of the page.

13. Contact

MGN Am Phone, 11 Rafiah Yam St., Netivot. Email store@amphone.co.il, telephone 1700-55-66-07. See also the website terms and conditions and the accessibility statement.